About Mathieu
Strategic clarity architect for leaders
making the right decisions inevitable.
Partner to Leaders, Entrepreneurs, and Olympic Athletes
navigating defining moments.
Mathieu Gram has spent his life at the intersection of elite performance, modern science, and timeless philosophy. As a seasoned entrepreneur and trusted advisor to top leaders, entrepreneurs and Olympic athletes, he understands the pressure of making decisions when the stakes are high and the path is unclear.
But Mathieu is not a conventional coach. He doesn’t add noise, advice, or quick fixes. He brings precision.
At D|Liberate, Mathieu helps high performers shed false beliefs, unexamined assumptions, and misaligned habits — so they can return to the uncompromised clarity that drives both inner peace and outer results.
Every conversation is tailored, deep, and direct — designed to surface what truly matters and strip away what doesn’t.
He's been sought out by high-performers around the world. Coming to him at defining crossroads, when success has outpaced well-being or when the next move must be made with intention, not impulse. Whether it’s scaling a business, stepping away from it, or reclaiming space to breathe and think again, Mathieu creates a place where clarity is not a luxury, but a baseline.
He calls it fundamental conversation — the kind that doesn’t just change decisions, but changes the decision-maker.
From coping to clarity
From a young age, Mathieu learned that excellence could be a shield. In a moment when safety gave way to uncertainty, he turned to performance as a way to belong, to be seen, to feel in control. That strategy became his foundation — not unlike the leaders he now guides: high achievers who’ve learned to survive by excelling, but who eventually come to realize that survival isn’t the same as freedom.
Shaped by that early imprint and a relentless drive to understand human performance, Mathieu earned dual master’s degrees in performance and rehabilitation sciences. His career began in the fields of elite sport, working with Olympic athletes, not as a competitor, but as a specialist guiding them from the operating table to the podium. From Perth to Saudi Arabia, from Rio to Tokyo, he coached with one clear principle:
“The day it stops making your heart sing, it’s time to shift perspective.”
Eventually, that day came for him.
After the Olympic Games in Rio 2016 and Tokyo 2021, despite the heights of performance, something in him quieted. The exclusivity of elite sport no longer felt socially relevant enough. So he shifted his lens from helping athletes go faster to helping leaders see deeper.
He founded GRAM, his first company, applying first principles from elite sport to complex leadership challenges. It grew rapidly. Later, he merged GRAM into QLX, combining coaching with immersive experience design. But in building those ventures, he discovered a deeper truth: his greatest impact wasn’t in scaling operations, it was in waking people up to their truth. The truth quietly shaping every decision they make.
So he cut everything that wasn’t aligned. Like pruning a rose to help it flourish.
Inspired by modern science, timeless philosophy, and shaped by lived experience, Mathieu built D|Liberate. Not as a company, but as a movement. A movement for those ready to see clearly, especially the inconvenient parts. For those ready to understand that nothing and no one can do for them what must be done through them.
It’s for people ready to become conscious, so they can make deliberate decisions, act in alignment, and live with greater clarity, performance, and freedom.
Today, Mathieu works side by side with high performers, from founders to artists, CEOs to Olympic medalists. He does not advise from the front, nor push from behind. He walks beside them, illuminating blind spots, shifting perspectives, and sharpening their ability to act with intent in defining moments.
Today, Mathieu works side by side with high performers, from founders to artists, CEOs to Olympic athletes.
He does not advise from the front, nor push from behind. He walks beside them, illuminating blind spots, shifting perspectives, and sharpening their ability to act with intent in defining moments.
“Because freedom and performance aren’t about what you do.
They’re about the awareness you act from.”
Start the conversation
Every partnership begins with a real conversation — honest, direct, and without obligation.
If you’d like to explore whether this work is the right fit, share a few details below or reach Mathieu directly at mathieu@dliberate.eu.